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Lutz William D
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Doublespeak : from revenue enhancement to terminal living : how government, business, advertisers, and others use language to deceive You / William Lutz. - New York : IG Publishing, [2016]. - XIII, [1], 302 strony ; 21 cm.
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Lutz William D. Autor
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Książki Publikacje popularnonaukowe
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Język potoczny Mowa Manipulacja (psychologia)
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Językoznawstwo Socjologia i społeczeństwo Psychologia
Indeksy.
Książka w języku angielskim. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought."
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Poliglotka (Nowolipki 21)
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