360320
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There are copies available to loan: sygn. 64848 (1 egz.)
Notes:
Tyt. oryg.: Brand flip
General note
Tyt. oryg.: Brand flip : why customers now run companies - and how to profit from it.
Na okł.: Marty Neumeier. Autor "The brand gap".
Bibliography, etc. note
Indeks.
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