Play nice : the rise, fall, and future of Blizzard Entertainment

Book

In basket

rate

Play nice : the rise, fall, and future of Blizzard Entertainment / Jason Schreier. - New York ; Boston : Grand Central, 2024. - VIII, 376 stron ; 24 cm.

Author

Schreier Jason. Autor

Form of Work

Książki Literatura faktu, eseje, publicystyka

Demographic Group

Literatura amerykańska

Subject

Blizzard Entertainment Branża gamingowa Gry komputerowe Twórcy gier komputerowych Wytwórnie gier komputerowych Stany Zjednoczone (USA)

Genre/Form

Reportaż

Domain

Informatyka i technologie informacyjne Kultura i sztuka Zarządzanie i marketing

Książka w języku angielskim. A riveting examination of Blizzard Entertainment's rise and shocking downfall. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment.

zob. w.bibliotece.pl

Availability:

Poliglotka (Nowolipki 21)

There are copies available to loan: sygn. 79 (1 egz.)

Notes:

General note

Na stronie redakcyjnej ISBN bez dywizów.

Bibliography, etc. note

Indeks.

Biblioteka Publiczna w Dzielnicy Wola m.st. Warszawy.

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