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The Management and marketing of services / Peter Mudie and Angela Cottam. - Second edition. - Oxford : Butterworth Heinemann, © 1999. - X, 306 stron : ilustracje ; 27 cm.
Książka w języku angielskim. Podręcznik zarządzania i marketingu usług.
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There are copies available to loan: sygn. 005 (1 egz.)
Notes:
Bibliography, etc. note
Bibliografia przy rozdziałach. Indeks.
Target audience note
Poziom B2.
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